Built by a father & son team

Play hard.
Smell
better.

Hunderwear is a consolidated hockey undergarment that replaces every underlayer your player wears — in one washable, wearable piece. Built by players, for the families who deal with the aftermath.

8 athletes already wearing it

The origin story

Named in the backseat by a six year old

Kenny has played hockey since he was 8. His son Finn started at 6. One day in the car, Kenny's partner Jelli told Finn his dad was working on a new kind of hockey underwear. Without missing a beat, Finn said — "you mean Hunderwear?"

The name stuck. So did the mission. Finn, now 10, works the brand side — he's the one asking for lightning bolts and making sure it's actually cool enough for kids to want to wear. Kenny handles product development, getting prototypes into the hands of real players and making it work on the ice.

🏒

Hockey players are notoriously smelly — for good reason Undergarments have to be washed after every single practice and game. That's 3–5 times a week. Just airing them out over your bag doesn't cut it.
🧺

Managing each piece in the laundry is a job in itself Compression top, compression bottoms, skate socks, hockey socks, jock shorts — every piece has to be hunted down, washed separately, dried, and sorted back into the bag. Every. Time.
✅

With Hunderwear, it's one grab After practice, it goes in your bag. At home, you grab your Hunderwear, throw it in the wash, move it to the dryer, and put it back in your bag. Done. Ready for the next game.
💪

More comfortable, easier to manage, and your kid won't smell like a ferret One integrated garment fits better, moves better, and feels better than four separate pieces stacked on top of each other. Easier for you to wash. Easier for your kid to wear. And a whole lot easier on the nose.

One garment.
Every layer handled.

What makes Hunderwear different

Every Layer, One Garment

Compression top, compression bottoms, skate socks, hockey socks, and jock shorts — all integrated into one piece. Put it on once. Take it off once. Wash it once.

The Elbow Hook Players love this

Elbow pads notoriously slip down during play. Hunderwear includes a built-in elbow pad hook that keeps them exactly where you put them — every shift, every period.

No Waistband. No Garter Belt. Cup Stays Put.

Traditional jock shorts rely on a waistband and velcro straps to hold everything in place. Hunderwear eliminates all of it. No strap digging into your waist, no garter belt, no bulk — just a compression garment that holds your cup securely in place and moves with you.

Zipper Access

Full zipper access means bathroom breaks between periods don't require removing all of your gear.

Two Versions, Two Players Coming soon

We get it — an all-in-one garment sounds like it might run hot. So we built two versions. For players who run hot: an ultra-thin, highly breathable version built for maximum airflow. For outdoor rinks, cold environments, or players who value moisture absorption over everything: a more absorbent version that keeps sweat away from your skin and pads. Same garment, different build — because not every player runs the same.

Play hard.
Smell
better.

Named in the backseat by a six year old

One garment.
Every layer handled.

Real players. Real ice.

Be first
on the ice.

Play hard. Smell better.

Named in the backseat by a six year old

One garment.Every layer handled.

Real players. Real ice.

Be firston the ice.

Play hard.
Smell
better.

One garment.
Every layer handled.

Be first
on the ice.